I studied Industrial Design at the Technical University in Delft. While working I found my way into Interaction Design. I wanted to learn more about the software production tools, or more specifically, programming. For 2 years I studied Artificial Intelligence and learned the basics of machine learning, heuristics and computational linguistics. It’s my ambition to be an all-round designer, with a clear focus on the interaction between the user and the product.
Specialized in designing for the
For the last 10 years I have been working on automotive products: car radios, satnavs, infotainment systems etc. I am fascinated by the way drivers interact with systems in the vehicle, dividing their attention between the road and the secondary task. I believe that drivers are capable of performing a wide collection of secondary tasks if designed purposefully.
It's my profession to design, specify and deliver pixel-perfect compositions. I dedicate a lot of love and attention to details without losing sight of the bigger picture. I greatly respect well thought-through applications with pleasurable interaction methods. I dislike 'overdesigned' applications that are clean but useless.
Before: Traffic on route
Traffic on minor roads
Traffic on route
Traffic in opposite direction
Track record in
I'm far from a 3D rendering expert, but master the tools (Maya, 3DS and After Effects) sufficiently to create the occasional 3D visual.
to bring new ideas to life
To get the most out of prototyping, it is important to focus on the right questions and build or simulate a specific aspect of the product. For this, I try to master a broad toolkit: front-end programming, 3D printing, eye tracking and, of course, Arduino and all its wonderfull add-ons.
Not afraid of
Share knowledge and
I'm passionate about interaction design and like to talk about design tactics and share the lessons I learned from my projects, and did so on several occassions: UX coctail hour 2008, Car HMI conference in Berlin 2014 and Telematics Update in Detroit 2015. At TomTom I lead a team of 9 interaction designers.
Love driving, especially in my
AKA The Duck. This car is special to me because of the sound it makes while driving, because of the time I spent repairing it and because of the holidays I spent in it with the open roof, sitting on the removable couch...
Dreamer and doer
I'm a dreamer, I'm convinced that there is a solution to any user problem at some point of time. I'm doer, I try to give shape to ideas by building things myself and with others (e.g. when rebuilding our house)