Simone Tertoolen
Scroll down to learn more about me and my work

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Product designer and 
interaction designer
I studied Industrial Design at the Technical University in Delft. While working I found my way into Interaction Design. I wanted to learn more about the software production tools, or more specifically, programming. For 2 years I studied Artificial Intelligence and learned the basics of machine learning, heuristics and computational linguistics. It’s my ambition to be an all-round designer, with a clear focus on the interaction between the user and the product.

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Specialized in designing for the 
automotive 
context
For the last 10 years I have been working on automotive products: car radios, satnavs, infotainment systems etc. I am fascinated by the way drivers interact with systems in the vehicle, dividing their attention between the road and the secondary task. I believe that drivers are capable of performing a wide collection of secondary tasks if designed purposefully.

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Eye for 
visual design 
details
It's my profession to design, specify and deliver pixel-perfect compositions. I dedicate a lot of love and attention to details without losing sight of the bigger picture. I greatly respect well thought-through applications with pleasurable interaction methods. I dislike 'overdesigned' applications that are clean but useless.
Before: Traffic on route
Traffic on minor roads
Traffic on route
Traffic in opposite direction
Redesign

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Track record in 
3D visualization
I'm far from a 3D rendering expert, but master the tools (Maya, 3DS and After Effects) sufficiently to create the occasional 3D visual.
2008

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to bring new ideas to life
Prototyping skills 
To get the most out of prototyping, it is important to focus on the right questions and build or simulate a specific aspect of the product. For this, I try to master a broad toolkit: front-end programming, 3D printing, eye tracking and, of course, Arduino and all its wonderfull add-ons.

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Not afraid of 
code
I believe it is important for an interaction designer to know the basics of programming, be it only to be a serious discussion partner for developers. Besides this, it is also a very useful skill for bringing new ideas to life in prototypes and get quick feedback from end users. I learned the programming basics at university (Java, Prolog). I have most hands-on experience with HTML5, CSS, Javascript and NodeJS for multi-screen prototyping.

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Share knowledge and 
mentor
 designers
I'm passionate about interaction design and like to talk about design tactics and share the lessons I learned from my projects, and did so on several occassions: UX coctail hour 2008, Car HMI conference in Berlin 2014 and Telematics Update in Detroit 2015. At TomTom I lead a team of 9 interaction designers.

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Love driving, especially in my 
Citroen 2CV
AKA The Duck. This car is special to me because of the sound it makes while driving, because of the time I spent repairing it and because of the holidays I spent in it with the open roof, sitting on the removable couch...

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Dreamer and doer
I'm a dreamer, I'm convinced that there is a solution to any user problem at some point of time. I'm doer, I try to give shape to ideas by building things myself and with others (e.g. when rebuilding our house)

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Thanks for scrolling!
info@simonetertoolen.com